Elevating the Standard of Service to Allah’s Guests
An international conference of scientific sessions, workshops and training seminars led by decision-makers, experts, academics and researchers, attended by ministers, ambassadors and consuls from around the world.
Its objective is to raise the standard of service offered to pilgrims from across the globe, in line with Saudi Vision 2030.
Three Tracks, One Sector
Every session on the main stage and in the four rooms sits on one of three tracks, so a delegate can follow a single thread across all four days.
Six Ways to Take the Floor
The programme mixes formats deliberately: a keynote sets the frame, a panel argues it out, a fireside chat gets to the part nobody says on stage.
Opening and closing ceremonies, ministerial panels and the keynotes that set the edition's agenda.
Parallel tracks running alongside the main stage, so three conversations can happen at once.
Sessions run in Arabic and English with simultaneous interpretation throughout.
Four Days, One Programme
Browse the full agenda by day, format and track as the 6th edition programme is confirmed, or put yourself on it.
& Exhibition